Mike Nieri, founder of On The Arm, has spent the last decade building his vision.
Established in 2016, On The Arm celebrates 10 years in the valley this year. What started as a personal collection has grown into one of the most tapped in shops in the city.
A true pioneer in the city’s evolving fashion and streetwear culture.
While continuing to run shop and curate a selection of other brands, he has also been steadily building something of his own.
OTA.
